Digital-Out-Of-Home (DOOH)

DOOH is a form of advertising that utilizes digital screens and display technology to deliver dynamic content to audiences in public environments, such as transit hubs, shopping malls, airports, and roadside billboards. Unlike traditional static signage,

 

DOOH leverages LED or LCD technology to present moving imagery, video, and real-time data, allowing for programmatic scheduling where content can change based on time of day, weather conditions, or audience demographics. It bridges the gap between the high visibility of physical outdoor advertising and the flexibility of digital media, engaging consumers while they are "out of the home" and on the move.