Fake-Out-Of-Home (FOOH)

FOOH is a digital advertising technique that utilizes Computer Generated Imagery (CGI) and Visual Effects (VFX) to create hyper-realistic videos of outdoor marketing activations that do not exist in the physical world.

 

By compositing 3D elements into footage of recognizable real-world locations, FOOH creates the illusion of a physical event. This format is designed specifically for social media virality, allowing brands to capture the massive attention of traditional Out-Of-Home (OOH) advertising without the logistical constraints, manufacturing costs, or regulatory permits required for physical structures.